Video Marketing Case Study:
Nashville Transit Referendum

How Chezy Video Co. Helped Nashville Flip
the Vote on a $3.1 Billion Transit Plan

In 2018, Nashville voters rejected a proposed $5 billion transit plan.
64% voted no.
The public didn’t trust the plan, didn’t understand it, and didn’t see themselves in the messaging.

Fast forward to 2024 – Nashville had a revised $3.1 billion plan, but the challenge was the same:

How do you build trust, simplify complex information, and inspire public support – in just a few months?

That’s where Chezy came in.

The Video Strategy

We delivered a fast-paced, community-focused video rollout to help Nashville get the message across:
  • 5 shoot days across the city
  • 30+ videos in both horizontal and vertical formats
  • Diverse voices from local leaders, citizens, and advocates
  • Visual explainers that broke down financing, impact, and timeline

The Creative Approach

Trust through real voices: Instead of polished ads, we featured real people: educators, pastors, small business owners – speaking from the heart.

Clarity over complexity: We transformed a dense 80-page plan into simple, engaging visuals that answered voters’ biggest questions.

Volume & versatility: With 30+ videos, the campaign could stay visible, consistent, and targeted across platforms and audiences.

The Results & Why It Matters

This campaign wasn’t just about video, it was about strategy, speed, and storytelling.

When you show up clearly, consistently, and authentically, you win trust.

And when you have trust, you win votes.